Pressing that 'Netflix' button on your remote control is going to cost you more when you go to watch your favorite show or movie next month.

While we have Netflix at our house, I'm not watching it as much as my wife is! She is constantly scrolling to find something to watch and as for me, I recently tuned in to watch the Mike Tyson/Jake Paul fight, which ended up being a disaster. The only other thing I've seen on there recently is Squid Game 2.

For Netflix subscribers in Texas and around the country, the start of 2025 isn't good news.

The streaming giant announced that a rate increase is coming and it'll be starting with your next billing cycle.

The new rates on Netflix will be:

  • Ad-supported tier at $7.99 per month - up from $6.99
  • Standard ad-free tier at $17.99 per month - up from $15.49
  • Premium tier at $24.99 per month - up from $22.99

In a letter to the company's shareholders, they said the new pricing tiers would affect customers in the US, Canada, Portugal, and Argentina and would go into effect during the subscriber's next billing cycle.

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For those 19 million who recently signed up during the Christmas holidays, the rate is effective now. Rate increases are nothing new for subscribers, according to Forbes, since debuting 2007, Netflix subscribers have seen price increases in 2011, 2015, 2017 2019, 2020, 2022, 2023, and now 2025.

Why the increase in monthly rates?

The company is looking to increase viewership with live programming through sports and award shows, like partnerships with WWE, the NFL, FIFA Women's World Cup games in 2027 and 2031, and the SAG Awards. The company looks to continue to provide scripted content with movies and series like Squid Game, the final season of Stranger Things and You.

While some users are airing their frustrations on social media, they'll have a choice to make - continue paying for the streaming service or drop it.

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